SodaStream Clear Baltic Sea - Consumer enlightment and donation to BSAG - All Commitments - Commitments - Baltic Sea Action Summit

1. Name and title of the person who formulated the commitment

Ari Jussi Aura

2. Name of the committing organization

Etacap Oy / SodaStream Suomi

Please indicate also the type of the organisation

a corporation

3. Home country of the committing organisation

Finland

Home country of the committing organisation, if other

Finland

Organization homepage (like www.bsas.fi)

www.sodastream.fi

4. Contact person – content of the commitment – name

Ari Jussi Aura

Contact person – content of the commitment – email address (in standard format like name@organization.com)

aj.auraREMOVETHISCAPITALTEXT[at]sodastream.fi

Contact person – content of the commitment – phone number

0407674336

5. Contact person – for communication – name

Ari Jussi Aura

Contact person – for communication – email address (in standard format like name@organization.com)

aj.auraREMOVETHISCAPITALTEXT[at]sodastream.fi

Contact person – for communication – phone number

0407674336

6. Contact person – for communication – postal address

Etacap Oy
Äyritie 12 C
01510 Vantaa

9. Commitment title and designation/acronym etc (that you wish to use)

SodaStream Clear Baltic Sea - Consumer enlightment and donation to BSAG

10. Nature of commitment

Contribution

11. Description of commitment and the implementation strategy

Our commitment is to enhance awareness of the condition of the Baltic Sea and the importance of rescuing the sea. We will
utilize our brochure, web page and Facebook page to inform people about Baltic Sea and give everyday hints to help the
Baltic Sea to recover. Our goal is to get attention of 50.000 people on our Facebook page and make them think of their own
ideas to rescue the sea.
- We will donate 0,20 euro to BSAG for each user who becomes a fan of our Facebook page. Donation will be up to 10.000 euro.
- We commit to arrange drinking water and soft drink service in the BSAG events in Finland and neighbouring countries.

12. Focus area (see HELCOM Baltic Sea Action Plan)

Awareness Raising

13. Objective of commitment and its impact on the Baltic Sea (temporary, permanent, etc.)

To raise the citizen awareness on condition of Baltic Sea and help people to change their thinking and behaviour.

16. Partnership opportunities and contact information for this purpose

Ari Jussi Aura, +358407674336

17. Is your commitment/contribution a highly significant, significant, medium or minor effort to your organisation?

Medium effort

18. Starting date

2010 June 2^nd

20. Expected commitment duration

Expected commitment duration, if other

Year 2010

19. First / next milestone - title

Brochure, Facebook page

First / next milestone - date

2010 June 3^rd

First / next milestone - description

We distribute 20.000 brochures during the summer 2010. Two pages of six in our brochure and our Facebook page are committed to Baltic Sea information.

SodaStream Clear Baltic Sea - Consumer enlightment and donation to BSAG

PART1: Committing entity

PART2: Commitment information

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